
GINA MARIE LIU
ABOUT
I’m Gina Marie Liu, a Graphic Designer and Marketing Specialist with experience translating brand strategy into clear, scalable visual systems across digital, product-adjacent, and marketing touchpoints. I partner with internal teams to deliver brand-aligned marketing assets, campaign materials, email executions, presentation decks, and visual systems that support both creative impact and operational needs. My work is grounded in understanding people, clients, internal teams, and end users. So I can design systems and narratives that feel thoughtful, human, and effective in real-world environments.
I Bring both strategic insight and hands-on execution to marketing and design teams, working within structured, cross-functional environments.
Over the course of my career, I’ve partnered with agencies, in-house teams, product leaders, and founders to guide brand development, design campaigns, and oversee creative execution from concept through production. My background includes senior art direction roles in healthcare, tech, and real estate, including leading the full identity system for Surterre Properties, a project that earned more than 80 industry awards. Today, I bring that same strategic discipline and hands-on approach to my consulting work, supporting organizations such as Chronic Communications, a med-tech PR firm, and enChoice, an IBM Partner, as well as ongoing B2B and consumer engagements. Across each project, I focus on building visual systems that support clarity, adoption, and long-term brand integrity across digital and print channels.
I’m collaborative by nature and comfortable leading or supporting, depending on what a team needs. After stepping back from full-time roles during a period of caregiving while continuing to consult part-time, I returned to full-time creative work with a renewed perspective and the same seasoned design and creative direction skills I’ve built over the years. I’m based in San Juan Capistrano, where staying active and grounded helps me bring a calm, focused, and reliable presence to the teams and brands I work with.
CONTACT ME
If you are interested in collaborating on a project, starting something new, or hitting the stairs at Strands Beach, don't hesitate to reach out, 949.212.5779.
AWARDS

2009 Award of Excellence - Surterre Properties Website
2009 Gold Communicators Award -Surterre Properties Logo
2010 Gold Communicators Award- Covent Hills Ad Campaign

2008 American Graphic Design Award - Rising Tide Ad Campaign
2008 American Graphic Design Award - Surterre Website

2008 Surterre Properties - Listing Presentation Sales Kit Folder

2009 Marcom Award - Surterre Properties Website

1998 Orange County Ad Awards - Antex Electronics Ad - Director Mail
1997 Orange County Ad Awards -Del Mar Electronics Brochure

1995 Business Marketing Award - CTX Direct Mail Campaign

949.212.5779

