INTEGRATED CAMPAIGNS
WEBSITE DESIGNS
BEAUTIFUL BRANDS
CRAFTED
WITH PURPOSE & PRECISION
I’m Gina Liu, a visual storyteller who brings ideas to life through thoughtful design and brand expression.
With over 20 years of experience in art direction and brand development, I create visually striking, strategically grounded systems that scale across digital and print. My work spans healthcare, real estate, tech, and consumer brands—earning recognition for campaigns that connect with clarity and beauty.
If you’re looking for a partner who blends strategy with elevated design, let’s connect.
A Brand Building Journey That Changed The Face of Real Estate Marketing
Surterre Properties is a luxury real estate brokerage based in Orange County, California. I partnered with the Founder to create the brand’s logo, launch advertising, website, and comprehensive brand guidelines. The Surterre brand has since earned more than 50 awards for design excellence.
Two Vinophile Drs. Harmonize Wine Making with Science
Physicians by day and winemakers on weekends, the founders of Archeus Wines invited me to help shape their brand from the ground up. With a small-batch production and an even smaller budget, I embraced the challenge, crafting a logo, name, and label system that blended science and art in a fresh, unexpected way.
Where Design Meets Compliance
I have extensive experience in pharmaceutical and med-tech design, where creativity and precision must align within highly regulated environments. Explore my work to see how strategy, design, and compliance come together to build trust and impact.
LAYING DOWN THE INK
Ad Campaigns
Visual Identity
Print Collateral
Direct Mail
Package Design
Booth Graphics
Signage
SERVICES
From concept to production, I manage creative workflows, ensure brand integrity, and deliver high-quality assets that move seamlessly from strategy to execution.
PIXEL PERFECT
Website Design
Social Media
Email Blasts
Creative Assets
Slide Decks
Video Editing
Animation
Show them what makes you beautiful.
At Bellabrand we believe a beautiful brand is more than just aesthetics—it’s a seamless blend of visual identity, emotional resonance, and purposeful storytelling. It’s rooted in clarity, consistency, and authenticity, ensuring every element—from typography and color palette to messaging and user experience—works harmoniously. A beautiful brand captures attention, evokes feelings, and leaves a lasting impression. It’s not just well-designed; it’s thoughtfully crafted to inspire, connect, and differentiate in a meaningful way.
The Many
Ways To
Navigate
Your Brand
Laying Down
the Ink
Ad campaigns
Visual identity
Brand assets
Print collateral
Direct mail
Package design
Booth graphics
Signage
Digital
Design
Website design
Social media
Email blasts
Creative assets
Slide decks
Video editing
WHAT CLIENTS SAY
Gina has a true passion for her work that shows in every detail. With a wealth of knowledge and business experience, Gina walked me through the vision for my own business and from that drew inspiration for style, design, and message. Once the shared vision for the project was hatched, she worked her magic with enthusiasm, creativity, and diligence. Gina enjoys working with people and it shows in her commitment to ensuring the final product will lead to success.”
Lisa Montano
InConcert Pilates
WHAT CLIENTS SAY
Gina has a true passion for her work that shows in every detail. With a wealth of knowledge and business experience, Gina walked me through the vision for my own business and from that drew inspiration for style, design, and message. Once the shared vision for the project was hatched, she worked her magic with enthusiasm, creativity, and diligence. Gina enjoys working with people and it shows in her commitment to ensuring the final product will lead to success.”
Lisa Montano
InConcert Pilates
WHAT CLIENTS SAY
Gina has a true passion for her work that shows in every detail. With a wealth of knowledge and business experience, Gina walked me through the vision for my own business and from that drew inspiration for style, design, and message. Once the shared vision for the project was hatched, she worked her magic with enthusiasm, creativity, and diligence. Gina enjoys working with people and it shows in her commitment to ensuring the final product will lead to success.”
Lisa Montano
InConcert Pilates
WHAT CLIENTS SAY
Gina has a true passion for her work that shows in every detail. With a wealth of knowledge and business experience, Gina walked me through the vision for my own business and from that drew inspiration for style, design, and message. Once the shared vision for the project was hatched, she worked her magic with enthusiasm, creativity, and diligence. Gina enjoys working with people and it shows in her commitment to ensuring the final product will lead to success.”
Lisa Montano
InConcert Pilates
WHAT CLIENTS SAY
Gina has a true passion for her work that shows in every detail. With a wealth of knowledge and business experience, Gina walked me through the vision for my own business and from that drew inspiration for style, design, and message. Once the shared vision for the project was hatched, she worked her magic with enthusiasm, creativity, and diligence. Gina enjoys working with people and it shows in her commitment to ensuring the final product will lead to success.”
Lisa Montano
InConcert Pilates
WHAT CLIENTS SAY
Gina has a true passion for her work that shows in every detail. With a wealth of knowledge and business experience, Gina walked me through the vision for my own business and from that drew inspiration for style, design, and message. Once the shared vision for the project was hatched, she worked her magic with enthusiasm, creativity, and diligence. Gina enjoys working with people and it shows in her commitment to ensuring the final product will lead to success.”
Lisa Montano
InConcert Pilates
WHAT CLIENTS SAY
❝ I highly recommend Gina for any assignment. She creates outstanding concepts, has a great sense of design, and is extremely detail oriented. A unique combination of talents that when put together are almost impossible to find. I’ve worked with Gina at two different companies, where she has been invaluable. ❞
Dennis Wunsch
Creative Director, Illustrator
WHAT CLIENTS SAY
❝ Gina designed the brochure for the Rock School Scholarship Fund, andthe flyer for our first fundraiser at AnQi Bistro in Costa Mesa, hosted by ONE LLP. She's a wonderful designer! ❞
Windy Winks
Producer
WHAT CLIENTS SAY
❝ Gina has a true passion for her work that shows in every detail. With a wealth of knowledge and business experience, Gina walked me through the vision for my own business and from that drew inspiration for style, design, and message. Once the shared vision for the project was hatched, she worked her magic with enthusiasm, creativity, and diligence. Gina enjoys working with people and it shows in her commitment to ensuring the final product will lead to success.❞
Lisa Montano
InConcert Pilates
WHAT CLIENTS SAY
❝ I have had the pleasure of working with Gina for many years as a primary creative partner for my firm, Chronic Communications. Gina has conceptualized and designed many things for me in the med-tech space, She is personable and dedicated to doing a great job. Her design approach is clean, contemporary and beautiful. I highly recommend Gina as an excellent creative partner! ❞
Michelle McAdam
Principal, Chronic Communications
